Omar Alamrani

Senior Product Designer at Rocket Lawyer

Designing conversational AI and agent experiences people can trust

I'm the founding designer of Rocket Copilot, Rocket Lawyer's AI legal assistant, where I design how the AI guides people, takes action, and hands off to attorneys. Over 8+ years I've shipped complex workflows and growth experiences, including a 5.4x lift in document completion.

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MY APPROACH

I simplify high-stakes and complex experiences by connecting user needs, product strategy, and scalable interaction systems.

My work focuses on helping people understand what is happening, make confident decisions, and stay in control, especially when AI is involved.

SELECTED WORK

AI agents, conversational products, and measurable outcomes

Rocket Copilot

Designing Rocket Lawyer's AI legal assistant as its founding designer, from how the AI guides people to when it hands off to an attorney. Now serving 59.2K monthly active users and 175.8K AI conversations.

AI Product Strategy · Agentic & Conversational UX · AI Trust & Handoff

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Copilot Document Generation

Turning high-friction legal document creation into a situation-first AI experience, lifting document completion 5.4x (2.2% to 11.78%) and interview completion 3x.

AI Interaction Design · Product Strategy · User Research

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San Francisco Community Ambassadors

Redesigning field reporting for Community Ambassadors, reducing task time by 73% across more than 142,000 annual interactions.

Field Research · Workflow Design · Mobile Product Design

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EARLIER WORK

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Bay Alarm Medical

Designing a connected-care experience that helped families quickly understand a senior’s status and coordinate care during emergencies.

Product Strategy · Connected Care · Usability Testing

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About Me

I bring a systems mindset to solving complex product problems.

At Rocket Lawyer, I joined Copilot as its first and only designer and now lead its design as a Senior Product Designer, covering strategy, conversational and agent UX, research, and experimentation tied to business outcomes.

Before focusing on AI products, I designed growth, membership, healthcare, and operational experiences across established companies, startups, and public-sector organizations. My background in architecture continues to shape how I approach systems, constraints, and the relationship between individual interactions and the larger product experience. My portfolio has been featured by UX Collective, Wix Blog, and LearnTube.

Outside of Work

When I'm not designing, you'll probably find me flying drones for aerial shots, hiking, riding horses, and playing (very competitive) ping-pong. I'm also always up for a conversation about product design, AI, or what's next in tech.

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Portfolio Recognition

My work has been featured in design publications and portfolio showcases, including Wix Blog and UX Collective.

Top 6 UX Design Portfolio Websites

LearnTube

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UX portfolio – 9 masterful examples (Polish)

WIXBlog

50 Essential UX Portfolios (2019 Edition)

UX Collective

How Architecture Shaped My Design Practice

My background in architectural engineering taught me to work across systems, constraints, and multiple levels of detail, from early research through implementation. That foundation continues to influence how I structure complex workflows, communicate ideas visually, and collaborate across disciplines.

Get in Touch

Interested in discussing product design, AI experiences, or a potential role?
I'd love to connect.

San Jose, CA

amrani88@gmail.com