Bay Alarm Medical Real-time alert notification for the care circle of the senior


Working in a team, our task was to extend the utility of Bay Alarm Medical products and reduce reluctance to use the service. We were asked to help their current subscribers send alerts and other useful information to family members and any needed emergency services.


Project Overview

Solution Prototype


3 User Experience Designers


2 Weeks


iOS mobile app


Sketch, InVision, Google Forms,

Paper & Pen


Competitive and comparative analysis, user journey, sketches, wireframes, user interface, interactive prototype.


Competitive analysis, comparative analysis, archetypes, user flows, user journey, sketches, wireframes, user interface, interactive prototype, usability test report.

The Problem

The elderly often struggle in clearly communicating their condition.


The family and friends of a typical elder subscriber of Bay Alarm Medical, need a better way of receiving information about their relative’s health situation, both in case of an emergency and on daily basis.

The Solution

An iOS app to notify care circle members about their relatives' health condition at their fingertips and make Bay Alarm invaluable support.


If we notify care circle members of the seniors' health condition in real time, we will instill confidence in the care group that the elderly person is safe and healthy. 

Research Interviews


We conducted three research interviews with a professional caretaker, an Emergency Services Technician and a senior in risk.


We had a better understanding of how important is the emergency device for a senior that spends most of the time alone, and how each member of the care circle feels in case of a medical emergency situation.

Elderly patients don’t collaborate, they’re very stubborn and struggle in communicating their needs

Mary Ellen, Emergency Medical Technician 


Interview Insights:

  • EMS receive very limited information about the patient.

  • The family is notified only after the patient is checked in the hospital.

  • Having the patient’s medical history would help the paramedics during an emergency.




Survey Respondents

Data Analysis From Surveys

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Insight: Majority of the care circle are family members

Relationship to the senior​

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Insight: Majority of the elderly are being cared for by one person

Are you the only person responsible for the senior? 


Survey Insights:


Focusing on care circle to make the biggest impact.

We determined from our surveys that we could make the biggest impact with minimal change to their business model by focusing on family care circle.


If we notify the care group of the senior's health condition in real time, we will instill confidence in the care group that the elderly person is safe/healthy because seniors often struggle in clearly communicating their condition and needs.



User Journey

Design Scope

We had to prioritize the features we will include in our digital solution. We organized the features in (high/low) Value and Cost in order to make a meaningful difference in the value of the alarm medical product and experience.

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  • Care circle group chat

  • Senior profile

  • Emergency notifications

  • Medical History

  • Critical medical information


-Blood type

-Special instructions

  • Medical ID/Insurance

  • Contacts

  • Caretaker Profile

  • Assign primary caretaker

  • iPad version for seniors

  • Home sensors

  • Better wearable devices

  • Cameras in senior’s house

High Cost

High Impact

Low Cost

Low Impact

The Mobile App Features

Our solution proposed features on mobile to enable immediate accessibility of information:


  • Senior profile

  • Care group chat

  • Notifications/Emergency

  • Critical medical information


       -Blood type

       -Special instructions

The Design Process


1. Sketches

In a design studio, we worked collaboratively to approach the solution from different perspectives based on the research insights. This helped us work rapidly and allowed us to consider more ideas. Sketching many concepts helped us form a broader view of the system earlier ensuring a more cohesive design.


2. Initial Design Screens

Based on research information and the features we prioritized, followed by the sketches. We started designing the home screen where it has all the information the user may need to check on the senior's health condition.


3. Usability Test

We described the goal of the app and the MVP to the user. We first let him browse the app, and then showed him the emergency case scenario.


- They found all the information needed (ID, condition, etc.)
- Navigation changing places are confusing
- The alert should be pinned and updated in real time (add more info to the entry)
- Map: add last updated 

4. Iterations

The top profile felt crowded and “out of place”

Confusion about “Message” and “Chat”

Emergency notifications caused anxiety

Confusing bottom navigation




We simplified it and moved some information to “Medical ID”

We removed the “new message” button and changed the copy to “Updates”

We made the emergency notification fixed

We made the bottom navigation consistent

5. The Final Wireframes


Sign in/Sign Up


The Home Screen


Tracking Map


Care Group Chat


Appointments & medicine times



The Senior Medical ID



Emergency Alert


Emergency Cleared Notification


Next Steps

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Motion Sensors

Improvement opportunity:

Users mentioned in the survey that they wish to know more about the senior’s activity during the day.


Proposed Solution:

Installing motion sensors in the most used areas of the senior’s house (bedroom-shower-living room-front door)

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Group Video Calls

Improvement opportunity:

Users felt guilty for not being able to spend enough time with their senior relatives in person.


Proposed Solution:

Adding group video calls to the application will make the connection between the care circle and seniors more human/sincere.


iPad Version

Improvement opportunity:

Seniors want to be part of the social network and communication with the care circle.

Proposed Solution:

Having the iPad version will make seniors included in the communication loop.


Having a device component initially encouraged us to make a decision to direct our efforts to find an effective opportunity to build upon the current system experience. By taking this approach, we were able to address the primary challenge of communications by notifying the care circle of all health updates and include them in the communication.


I see a lot of potential for further research and improvement. If possible I would like to interview more people, do site visits to seniors homes to give me better insights into elderly care problems and needs.